XP 2011 Celebrates Extraordinary Performance

Pacific Dental Services’ annual event that celebrates “Extraordinary Performance” — XP 2011 was held on June 11 at the JW Marriott in LA Live. In the heart of Los Angeles, this year’s Hollywood theme was perfectly fitted to the surroundings.

The event kicked off with President and CEO Stephen Thorne’s grand entrance and key note address, “We Believe,” setting the tone for the conference titled, We Believe: Based on a True Story. The day continued with Dr. Lance Rygg’s heartfelt story of his family and relationship through the years with PDS in “An Officer, a Partner, and a Gentleman.” Dr. Rygg was followed by Dr. Marshall Goldsmith, renowned speaker and author of the bestselling business book, “MOJO: How to Get It, How to Keep It, How to Get It Back if You Lose It,” which he discussed with the XP Conference attendees. The day ended with business expert, Joseph Grenny, who presented from his influential book, “Crucial Conversations.” Between speakers, the audience was entertained and excited to see some of their very own colleagues in adaptations of Hollywood favorites, such as Blues Brothers and Charlie’s Angels.

Following the conference, all were invited to the much anticipated awards ceremony and gala dinner. The audience cheered for the Office of the Year winner’s Sierra Lakes Dental Group of Fontana and Crossing Dental Group of Perris. The awards show concluded with the presentation of the coveted Award of Distinction. The roars of approval could he heard from a distance for winner, Dr. Minh Pham. The guests finished off their evening with cocktails and an array of delectable fare at the Hollywood Night’s Dinner.

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