Pacific Dental Services®, The Smile Generation® and charity: water Named as Finalists in 2014 Cause Marketing Halo Awards
Pacific Dental Services (PDS®) is proud to announce that we have been named as a finalist in the 2014 Cause Marketing Halo Awards for our work with The Smile Generation “100 Wells for Ethiopia” fundraising campaign.
PDS We Serve Manager Kyle Guerin sums up the nomination thusly:
We are thrilled to be named a finalist for a Cause Marketing Halo Award. This truly was a team effort across our organization. The creativity and passion that was displayed is inspiring. We’ve had a number of people see firsthand the impact that water can have on a village in Ethiopia so it was easy for the message to spread.
PDS and The Smile Generation kicked off the “100 Wells for Ethiopia” campaign with the intent of raising $1 million to fund 100 wells for the people in the Tigray region of Ethiopia. One hundred percent of the generous donations given to the 100 Wells for Ethiopia campaign went directly to charity: water to build sustainable, community-owned water projects.
At the end of the campaign, PDS-supported dentists and Smile Generation team members actually raised more than $1.3 million for charitable partner charity: water, funding 131 wells and providing clean, safe drinking water to nearly 33,000 people in Tigray, Ethiopia.
The Cause Marketing Halo awards recognize excellence in North American cause marketing campaigns. 2014 marks the 12th year that the Cause Marketing Forum will honor businesses and nonprofits with Halos for “doing well by doing good.”
A total of 18 category awards will be given out to programs judged the best cause marketing campaigns of 2013 at the 12th Annual Cause Marketing Forum Conference in Chicago on May 29, 2014.
About Pacific Dental Services
Founded in 1994, PDS is one of the country’s leading dental support organizations, providing Supported Autonomy that allows dentists to concentrate on Clinical Excellence and the highest levels of cost-effective comprehensive patient care. PDS originated the PRIVATE PRACTICE +® model to allow dentists to focus on their passion: serving patients. PDS also pioneered the concept of modern dentistry – enabling dentists to combine advances in the latest technology with the best operational practices and procedures, highly skilled support staff and a commitment to ongoing training and education – to grow to more than 350 supported dental offices across the western, central and southeastern United States.
About The Smile Generation
Smile Generation is a referral service for excellent dentists committed to advanced dentistry and patients’ happiness. The Smile Generation connects patients with great dentists dedicated to delivering on the Right Fit promise: providing an exceptional patient experience and advanced clinical care. The Smile Generation family is made up of more than 375 dental offices throughout Arizona, California, Colorado, Georgia, Idaho, Kansas, Minnesota, Missouri, New Mexico, Nevada, Oregon, Texas, Utah and Washington. Smile Generation-trusted offices are supported by Pacific Dental Services.